Inside the Military-Entertainment Complex

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Militarizing the Homeland

by Dahr Jamail and Jason Coppola, t r u t h o u t | Perspective, August 6,  2009

“My very first recruiting officer was G.I. Joe,” says Iraq war veteran Michael Prysner, an Iraq war veteran who was an aerial intelligence specialist in the US Army Reserve.

Award-winning journalist and Associate Editor of the Nation Institute’s Tomdispatch.com Nick Turse writes in his book “The Complex: How the Military Invades Our Everyday Lives”: “As a product of the 1980s G.I. Joe generation, I can attest to the seductive power of those three inch action figures in selling the military to young boys.”

In an interview with Truthout, Turse observed, “Only later would I learn just how enmeshed G.I. Joe’s manufacturer, Hasbro, was with the military. One instance of this close association came to me in 2003 when the Department of Defense shared the specifications for their Future Force Warrior concept with the toy company, even before awarding the contract to General Dynamics. More important to the military these days are its ties to video game manufacturers. The latter turn tax-payer-funded combat simulators into first-person shooters that, in effect, pre-train youngsters in small-unit military tactics and irregular warfare.”

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